Zoe’s Beauty Box is is the brand name for an independent nail technician based on Leighton Buzzard.
I was approached by zoe to help come up with a name, logo, and visual direction for the business she was starting. We went for the name Zoe’s Beauty Box becuase its open enough that it would still work if/ when she branches out of being a nail technician, but still clear that she provide’s beauty services. Having her name in there too makes it feel more human and personal.
For the brand, I came up with a logo with a few variants and a visual style based around papercraft and water colour. I created a framework for the branding with a pack of colours, logos, fonts, and elements that Zoe could use herself to create any assets she needs in the future.